Knowing how to rank a video on YouTube is very important as it can bring you lots and lots of new business. Because Youtube is the second biggest search engine and lots of folks start their internet journey here.
If you want your video to rank, you need people to keep watching the video. Because if a video keeps people on the YouTube platform , so they can see more ads, then YouTube will rank that video higher in the search results.
The portion of your video that people watch is known as Audience Retention and is one of the metrics YopuTube uses in deciding which videos to rank highly.
This is what YouTube says about ranking videos:-
"Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those." Wakefield’
YouTube SEO is the process of optimising your Channel, Playlists and Videos so they will rank high in the YouTube organic search results for a specific keyword phrase search query.
You need to think of YouTube as a search engine because it's a video search engine. And the rules for ranking a video here are a little different to ranking on Google search.
Find the right video keywords
Keyword phrases for YouTube are different from normal keywords as they are often to do with 'HOW TO' or 'REVIEWS'.
To test this, do a search for “how to fix a dripping tap” and you’ll see a lot of video results on YouTube.
Now do the same on Google and you'll see how videos show up in the search results because it's better to see how to do it than read about it.
So by choosing the right keyword phrases and doing some SEO you'll be able to rank on YouTube and Google.
The first thing to do is to optimise the title of your video. You do this by placing your keyword phrase at the beginning and adding something to get folk to click.
Let's take the example above.
“how to fix a dripping tap” tells folk what the video is about.
The add something for the click, say, 'fast and for free'
And you get - How To Fix a Dripping Tap fast and For FREE!
If you had a dripping tap would you click it?
There are many ways to create videos.
You can get people to do them for you or you can do them yourself. (It's easier than you think!)
Whether you’re making videos as a business, an individual or a social media influencer, I would assume that you will want your videos to rank high on YouTube. And I would guess that this would apply whether you did the video yourself or had it done for you.
So In order to help you I would like to give you
Discover 22 tricks that professional marketers use to boost rankings and sales with video…
What's inside
A proven formula for writing video titles that get clicks.
3 tags your video must have to maximize your traffic.
The single biggest factor that impacts video rankings, and how to nail it by “opening a loop” at the start of each video.
7 simple tricks for generating natural inbound links, and how to give your video a traffic jump-start immediately after you upload it.
3 “psychological video triggers” that put people in a trance-like state glued to your video till the very end – and why this is essential for earning STABLE rankings.
Plus much, much more!
Scroll down for the link.
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The Ultimate YouTube SEO Cheat-Sheet is Here
Knowing how to rank your website on YouTube or to find those who can do it for you is very important.
Because today, video and YouTube search drives an awful lot of website visitors.