Here is a Great Resource for Fully Understanding Keywords
WSEOY as part of a world wide group of SEO experts has access to some of the best practitioners in the field. We are happy to share this short keyword video course, that is part of a wider SEO Audit Course, with you.
This short video course is intended for SEO freelancers and website owners looking for do-it-yourself options.
Keyword choice refers to the process of selecting the specific words or phrases that are most relevant to the content or product being promoted. It's an important aspect of search engine optimization (SEO) and online advertising because it helps to ensure that the content or product will be found by people who are looking for it.
When choosing keywords, it's important to consider the relevance and competition of the keywords. Relevance refers to how closely the keyword matches the content or product being promoted, while competition refers to how many other websites or ads are also using the same keyword.
Choosing highly relevant, low-competition keywords can help to improve the visibility of the content or product in search results, while choosing less relevant, high-competition keywords can result in the content or product being lost among many similar results.
Additionally, keyword research is important for understanding the search intent behind a particular query and tailor the content to match that intent.
Overall, keyword choice is important for SEO and online advertising because it helps to ensure that the content or product is easily discoverable by the right audience, making it more likely to generate traffic, leads, or sales.
Keyword density is a measure of how often a keyword or phrase appears in relation to the total number of words on a webpage. It is typically expressed as a percentage. The idea behind keyword density is that the more often a keyword appears on a webpage, the more likely it is that the webpage is relevant to that keyword.
It is important because in the past, some website owners would stuff their webpage with a keyword in an attempt to manipulate search engine rankings. As a result, search engines began to use keyword density as a factor in determining the relevance and quality of a webpage.
However, it's important to note that keyword density alone is not a definitive factor in determining a webpage's relevance or search engine ranking. Search engines use a variety of factors to determine relevance, including the overall content and structure of the webpage, the number and quality of external links pointing to the webpage, and the user engagement metrics.
Additionally, having a high keyword density can lead to poor user experience and can be considered as a spammy technique. It's important to aim for a natural balance and use keywords in a way that flows well with the rest of the content.
In conclusion, while keyword density is still used by some search engines as a factor in determining relevance, it is not the only factor and it is not as important as it used to be. Instead, it's more important to focus on creating high-quality content that is relevant to the topic and user intent, and that follows best practices for SEO.
Optimizing a webpage for voice search can improve the user experience for those who access the website using voice commands on devices such as smartphones, smart speakers, and voice assistants.
Additionally, optimizing for voice search can also improve the website's visibility in search results for users who use voice commands to search for products, services, or information.
This can help increase traffic to the website and potentially lead to increased conversions and revenue.
An SEO audit is just a test to see how well your site is performing. And this is a course that can be taken by SEO freelancers and website owners, who just want to check that their website is running on all cylinders.
You can take the DIY route or WSEOY can do one for you here.
A SEO (Search Engine Optimization) audit is a process of evaluating a website's current performance and identifying opportunities for improvement.
The goal of a SEO audit is to ensure that a website is optimized for search engines and is easily discoverable by users.
Once your audit is complete, you will clearly see how to improve your website's SEO. And by Implementing the actions needed you will see your website's visibility in search engine results increase and see more prospects visiting your website.
The structure of this SEO audit course is as shown here.
2-Site Crawling Indexing Accessibility Technical Analysis.
3-Checking Duplicate Or Bad Content.
4-Tracking Current SEO Traffic.
5-Domain Level Factors.
7-Checking Mobile Friendliness.
8-Page Quality Audit
9-Keyword Research. (This Course You've Taken)
10-Site Load Speed.
11-Easy Wins For Faster Page Loading.
13-Using Page Speed Insights.
14-Local Google SEO
15-Extras To Look Into
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