Your SEO Roadmap To BIGGER Profit

First we have to make sure that YOUR website is different from all the others. Having a website and a highly visible online presence is a great way to market your business online. And a website is also very important in establishing the credibility of your business. As well as giving a very positive impression that your business is important.

In this internet-driven age, everyone knows you really do need a website for your business. And businesses spend a fortune on creating a beautiful website only to have lacklustre results from it. They get inconsistent traffic, low-quality leads, and few real results.

Do you know how ineffective websites are?

A recent estimate said that upwards of 95% of website visitors took no action on the website, apart from clicking away. But it doesn’t have to be this way.

You could have a website that drives real results.

You could have a website that generates lots of visitors, leads and sales like clockwork.

What’s the point of having a traditional website if it’s not working effectively for you?

You don’t need a traditional website… you need a website sales funnel.

Let’s look at how a traditional website works.

People come to your website, which is normally just an online brochure, trying to show folk your entire business. They look around aimlessly, and then they decide to leave. Most likely never to return. They leave because they haven’t been guided down the sales path you want them to take.

Having a website sales funnel instead of a traditional website is like having an expert salesperson working for you, for free, 24/7/365 to guide each website visitor to buy your offer. And it all happens online… automatically.

You have two options regarding your website.

You can have a website the traditional way.

Or you can have a website the WSEOY way.

Do you have a traditional website?  If so, how's it doing for you?

The Era Of Traditional Websites Is OVER... In Some Markets They Are Dying A Slow Death... In Most Others - They Are ALREADY DEAD!

It takes about 0.05 seconds to a maximum of 3 secs for a website visitor to form an opinion about your website. This determines whether they’ll stay or leave.

We will revamp your site, create a new one for you or show you how to maximise its effectiveness..

Second we have to make sure that your business features in the Google My Business Listing or Map section Google so you can take advantage of all Local business. This free listing tool will help your business gain more exposure online resulting in more people visiting your website, phoning you or making a direct visit to your place of business, depending on your business model. For more information on this click here.

We also have to make sure that Google loves your website and will promote it to the top of the search results.

This involve three main areas which are,

The Keyword Phrases people use when looking for what your business does. When people search for your business by name they will nearly all of the time be directed to your website. But then not many prospective customers, clients or patients, unless you are something like amazon, will search for that.

The challenge comes identifying the best search terms to rank for.

For example the term ‘plumbing services Sheffield’ has very few searches but ‘plumber in Sheffield’ has almost 1500 people looking for this every month. This type of keyword choice applies to all business. We will show you the best keyword phrase to go after or show you how to find them.

Your competition for those keyword phrases. Then when you or we have identified the best keyword phrases to go after. The competition for these keywords have to be evaluated. These are those business that are already showing up on the first page of the Google search result for those keyword searches. In order to beat them you or we have to apply the secrets of Search Engine Optimisation. We are very good at SEO and we can do this for you or show you how. See our services.

The number and quality of the votes of confidence and endorsements your website attracts.

This is where we outperform competitors in that, as part of a worldwide group of SEO experts, we have exclusive access to some of the best sites in the world. 

And the third step is to be aware and adapt to the constant changing of the Google ranking rules.

How search algorithms work according to Google.

With the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.

These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources and your location and settings. The weight applied to each factor varies depending on the nature of your query.

To help ensure that search algorithms meet high standards of relevance and quality, we have a rigorous process that involves both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters follow strict guidelines that define our goals for Search algorithms and are publicly available for anyone to see.

In its early years, Google only made a handful of updates to its search algorithms. Now, Google makes thousands of changes every year. Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic updates that significantly impact the Search Engine Result Positions.

Our role as your SEO consultant is to be aware and adapt to these so your top rankings remains unaffected.