Lots of individuals undertake SEO campaigns without knowing the first places they should rank and why. There are three main areas for ranking when you are looking to rank on the Google search engines.
The local search engine results give results on predominately search with local intent such as ‘hotels’ ‘restaurants’ and locally based businesses.
These results are taken from the mammoth Google listing of all local business which Google call ‘Google Business Profile’. It used to be known as Google My Business.
The local search results generally show up first on the organic results page. It shows as a map section and is referred to as the 'local 3-pack', because it gives a highlighted return of three local results.
More local results can be seen by clicking on “more places” under the 3-pack.
Why rank here?
The reason you want to rank here is it is prime internet real estate and has a tremendous click through rate, phone call rate and a visit to premises rate.
Look what happens when you search for WSEOY. This could happen for your business.
However most local business don’t show up in the 3 pack and even when they do most don’t capitalize on the opportunity.
We can change that for you.
Here is what Google says about the local listing.
"When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search...
... For example, you can probably find local results if you search for 'Italian restaurant' from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit.
To improve your business’s local ranking, use Google Business Profile to claim and update your business information. Learn more about how Google sources business information for search results. Update your business info for better visibility
You may find that your business doesn’t show up for relevant searches in your area. To maximise how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete and engaging."
The organic search results are the response to peoples entry into the search box. Google seeks to serve up the best results to a search by using algorithms that are based on googles criteria for quality websites.
According to a study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic free search results.
Why rank here?
Organic search refers to the FREE search results generated by what is typed into the Google search box. The free search results listing is all about the relevance to the search term.
This free listing results in visitors to your website. People trust Google and the websites that show up in the first page results. They click these more than the paid for ads that show up as the result of a query. The best way to get ranked in the free search results and to get more website visitors is to use proven and tested SEO search engine optimisation methods. Or hire a reputable SEO agency.
It is important to rank here because people visiting your web-site from a search engine’s free results, have a very specific intent. They are looking for solutions to problems or to fulfil their desires. When you can show them that you have the answer they are looking for. You can them convert them into a new customer, client or patient.
YouTube is not simply about videos it is the second largest search engine behind Google. "It has more search volume than Bing or Yahoo, more than twice Amazon's, and three times Facebook's." Rand Fishkin.
Also more and more YouTube videos are showing in the organic search result from Google.
Why rank here?
YouTube is often the first search engine that younger people use. The results show up regularly on the main google search results page. They also show up in the Google search video results. So why wouldn’t you?