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Kofinas Fertility Group, saw their site traffic significantly impacted by COVID-19. Eric Pratt, the Managing Partner at Revenue River, says, “The site saw declines from mid-February all the way through May.” The business got to work and conducted competitive analysis and keyword research to identify areas of opportunity for growth. Since implementing the new strategy in November of 2020, the site has nearly doubled its organic traffic. Between March and June of 2020, they saw 86K impressions, and January-March 2021 saw 1.1M. Pratt says this success “Came about because of a combination of SEO strategy planning for research, topic clustering, and on-site/page optimization features to enrich the SEO appeal of the content we’re producing and publishing.”