When you look at the result pages you will see that there are three places you can rank on the page.
In the Ads.
In the Business Profile section.
In the organic listings.
Lets look at them in turn.
First the ads – Google Ads are a great way to boost your business’ profile online.
By creating ads that appear when users look for certain phrases or topics online. These Ads use a keywords auction-based system to determine ad placement and cost, which makes it easy to set a budget and control costs. Ads are also placed on google partner web site page content, expanding the breadth of potential customers who can see them. With its expansive reach and user-friendly features, google ads make it easy for marketers to target the right audience for their products and services.
Here you just pay Google for an ad. The Ads operates under a pay-per-click or PPC model. That means you target a specific keyword phrase and make bids on that keyword phrase. This is like an auction and you compete with others who also want to show up for that keyword phrase. Depending on what you pay determines where your site appears and how many times. You also pay just for the click not a lead. It can be very expensive. This is a large subject in itself and has been covered in other content post site articles.
Next is the Google business profile which is a free listing.
You can run ads here as well but I’m looking at the free listing. With a Business Profile on Google, you can manage how your local business shows up across Google in Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you.
With the Google Business profile proximity to the searcher is the number 1 ranking factor. What’s important here, is to show BIG G where your business is, so that it ranks for nearby search queries. To see how this changes re location, do a search for a service on your mobile phone. And repeat it as you move around, and see how the rank results change. Even though there are limitations this is a golden area for any business to be found.
Your business profile is a great way to tap into the powerful resources provided by Google, to help your business. With one easy setup, you can benefit from things like local listings with contact information, maps and street views of your business location, reviews from satisfied customers, and unique opportunities for online advertising.
With all of these tools, you're sure to increase your reach and drive more customers to your door. Make sure to take advantage of every opportunity a business profile provides so you can maximize the potential it has to offer!
The third area is the free or organic page listings which show up regardless of location in response to the searches carried out.
This is another golden area for any business. To be found on the first page of google search results, for a well searched keyword phrase, relevant to what your business does or offers. Is worth a fortune.
These free or organic listings are a great way to get seen by future customers. By optimizing your content for keywords, as well as providing relevant content and up-to-date content, You can start accumulating website visitors that find you through google. This is a great way of driving traffic to your website without spending money on advertising campaigns.
Furthermore, google free or organic page listings create better user experience. Since the page results returned from google searches are more tailored to what users are looking for. This is target marketing instead of displaying irrelevant ads in a more broad scattered approach.
Of course in the top free organic listings you again have competition, because there will be countless other websites trying to rank for your chosen keyword phrase. It is not easy to get on the first page and that is where the services of a good search engine optimization service comes in.
You have to be careful though, because not all SEO agencies are the same. Some offer cheap services and they are not good. In fact they can get your content and website penalized by Google. So you’ll never show up on the first page. Some use bots that will sometimes give you a brief appearance, but then the website sinks without trace, once the money has been collected.
Good SEO is not cheap because it is a skill that is very valuable. People click on the free listing much more than the ads. And when the S.E.O is done right it increases the bottom line profit of any business.
SEO, or search engine optimisation, is the process of improving website visibility online through a variety of different techniques. Good S.E.O increases the chances that your website will appear at the top of the web results. And as a result attract more visitors to your website.
It's important to note that SEO involves both on-page optimization, such as carefully crafted content. As well as off-page optimization, like quality link building to create real value.
When done right, S.E.O has the potential to drive significant amounts of traffic and increase brand awareness. In addition to ultimately increasing the bottom line. Taking these considerations into account can ensure your S.E.O efforts bear fruit.
The answer I’m afraid is, it depends. And each S.E.O campaign is costed by different factors. But there is no doubt, taking advantage of Google's local business profiles listing, and the organic page listings especially for small businesses, offers a variety of benefits and opportunities.
Not only is it free, but businesses have the ability to control their visibility on google search and maps. This can result in increased visibility and top recognition through customers being able to find content and business information quickly.
In addition, google provides premium features such as creating attractive virtual tours and images which could help business stand out from competitors. With that said, a well-placed google listing is an important step for any businesses looking to increase their online presence and reach more customers.
Lots of businesses are really just interested in local listings and serving fairly local customers. And here there is a lot they can do themselves.
If you're operating a small business and looking for ways to increase the visibility of your website, A do it yourself S.E.O option can help you in maximizing your website's potential. Through the use of targeted keywords and optimized keyword content, your website can be found on a first page listing.
A well placed first page listing gives you access to a vast amount of potential customers and increases the chances for increased conversions.
To get started on your DIY S.E.O option, research relevant keyword phrases related to your site content and subject matter, check out an article or tutorials for improving search engine optimization. And consistently tweak and update content as customer trends evolve. You could also follow the link above and get more help.
For the Google Business profile section you need to fill in your listing the right way.
Sign up for Business Profile.
On your computer, sign in to your Google Account, or create one.
Go to create a profile.
Enter the name of your business.
Search for your business category.
Choose whether you have a location that customers can visit.
Enter the service area of your business.
Give attention to content and keywords.
Visit https://support.google.com/business or the link above for more help.
First decide on the keyword phrases you want to rank for.
When deciding on the keywords and phrases you want to rank for you need to research what people are typing into search engines related to your business or offer. Look for patterns, identify keywords and phrases that come up most often. Consider synonyms and alternate versions of your phrase to ensure you haven’t overlooked any high-value keywords. Select the ones that make sense strategically and offer the most value.
Then when you have chosen your keyword phrase make sure your website content and on-page structure, reflects it. The right way to do this is by making sure your URL is based on your keyword phrase. Then use the H1, H2, and H3 tags for heading titles. This will help google understand what the website page is about. Properly structuring your webpages according to Google’s requirements can lead to a better search engine ranking and more website visitors.
Page backlinks are an essential component of SEO success. Every webmaster knows the power of receiving a quality backlink from high-ranking websites. These links can boost your search engine rankings, visitor traffic and authority of your website. Creating a solid foundation of quality backlinks is key if you want your web pages to rank well on major search engines.
Give it time.
It can take anywhere from a few months to longer than a year for Google to start showing better page results. But don't be fooled by the "fast" fixes that some companies may offer or claim. Good SEO involves using ethical practices and methods in line with the search engine's guidelines, so progress can take time. It's important to have realistic expectations, as well as an understanding of current algorithms and how google ranks site pages.
Enticing prospects to visit your web pages content is a very important component of having a very successful business. And knowing how to get on the first page of google search results can be one of the most powerful tools for increased profit.