Links for SEO is a matter of attracting relevant SEO backlink that will build a website reputation for being placed high in the search engine rankings. All website owners ought to be attracted to this subject because it can make or break a website reputation as for as the Google bots are concerned.
The reason for building links for SEO is simple. The search engines algorithms use then as an indication as to the importance of the site. Of course it’s not quite as simple as that as you will see as you move through this article. Ranking factors are complex and are always evolving, but inward, outward and inner links for SEO remain a very important factor.
SEO backlinks are important because they are important to Google. A fact that Google acknowledges in one of its posts. “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
However, they do give a warning also.
“Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. ...
... The following are examples of link schemes which can negatively impact a site's ranking in search results:
Buying or selling links that pass PageRank.
Exchanging money for links, or posts that contain links
Exchanging goods or services for links
Sending someone a "free" product in exchange for them writing it and including a link
Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking.
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
Using automated programs or services to create links to your site.
Requiring a link as part of a Terms of Service, contract, or similar arrangement without allowing a third-party content owner the choice of qualifying the outbound link, should they wish.
Additionally, creating links that weren't editorially placed or vouched for by the site's owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines."
So the message is clear when building SEO backlinks you have to be very careful because if you violate the Google guidelines it may lead to your website being penalized or even de indexed.
Internal links are a lot safer so lets look at them first.
Creating internal links for SEO is a safe and easy way to please Google. It is a much underestimated way to improve the search engine rankings for a website.
You have real control over every aspect of this wonderful link building method. You only have to create links the right way, in the content you already have to the existing pages you’re seeking to rank.
But they have to be formulated the right way.
You must use the right anchor tex.
You must point the link to the right page that is relevant to the anchor text
The content of the page you are putting the link on must be high quality.
Get these right and your site will climb up the rankings.
But this alone is not enough for competitive keywords but for smaller competition it can be.
Building inward links from other sites is still very important and can take time to build a serious catalogue of powerful links. These internal links you can build very quickly and use rich anchor text to the pages you want to give power to. Follow this method and you will see an unmatched ranking boost.
When you create links within your existing content they are called contextual links. These are links that point the reader to related content. For an example of this just look at Wikipedia.
It is the anchor text of the link that tells the search engine bots what the content of the page you are directing people to is about. The more relevant links internal and external a page receives, the more search engines will look at it as a quality page. Providing of course the content on it is of high quality.
So if I link here to DIY SEO, the search bot when scanning this page, will see the link and the anchor text. The bot will follow the link and scan the page on DIY SEO. It will verify that the page is all about Do It Yourself Search Engine Optimisation and give that page and endorsement. A tick for my content.
But let’s say the anchor text read Google Business Profile. The bot would follow the link only to find it had nothing to do with google Business profile. And I would get a big fat cross for this link. The same applies for the over used click here, click now type of links.
I have already touched on the fact that it should be a given that the page is relevant to the anchor text. And the content should be high quality. Even though this page may have great quality the search bots may not realise that until they scan the page.
You role with your SEO backlinks and inner links is to point out to the bots that this page is here and is worthy of being promoted in the search engine results. What normally happens when a website receives organic backlinks the link is to the home page. And this can mean that really outstanding pages lie undiscovered. With the wise use of internal links for SEO this can be overcome.
In order for your internal link to have the maximum power it needs to come from a page that Google sees as quality content. A page that Google trusts and is already promoting in the search engines.
One way to find internal linking opportunities is search your sites existing content. This can be very helpful when you are creating new content that you want the bots to see.
Just type: “site:’your -url’intitle:’your anchor text’” into Google. This will give you all of your webpages that contain your anchor text that Google has indexed. You then simple create links on your new content to two or three of these inner pages.
But inner linking on its own is not enough.
Some external links are required.
You need to know how to build links for SEO the right way.
Knowing how to build links for SEO externally is a skill that will help your website climb up the search engine rankings. As an SEO agency this site has very many competitors for highly competitive keywords.
This is why you see a lot of SEO service providers advertising their services. They can’t rank for keywords so they spend a lot of money on advertising, Why anyone would trust them to rank their website is beyond me. When they can’t even rank their own.
But that’s an aside.
Let’s get back to the point.
WSEOY is competing with other agencies. And one of the ranking factors the Google algorithm uses for where our webpages rank in the search engines is link popularity. So it is clear we need to get SEO backlinks, we need to be building links for SEO purposes.
There are a various ways that we use to get external websites to link back to ours.
Here are the main ones.
We create citations around the web that link back to our site.
We create content and promote it across the web. This is articles, blog posts and comments, social media mentions and videos. All linking back to our site. We have access to thousands of sites that Google loves and put links on some of those. (see more on this in the article later on)
It takes time to build a lot of quality external backlinks, but it is a strategy worth pursuing. The next question is what about buying links?
Buying links for SEO has been an issue among SEO consultants because Google has clearly stated, as you saw at the beginning of this article, that they frown on the buying and selling of links. Here we will look at whether you should buy links for SEO.
We have to be honest and acknowledge that many website owners and webmasters buy SEO links. And have seen an increase in their website ranking. Of course there is a risk, but it seems that if you do things with caution the benefit outweighs the risk.
When you buy links you pay another website to create a backlink to one of your website pages. Some will only link back to your homepage and others allow links to inner pages.
However paid links come in different guises..
There are bought directory listings, link placements on various internet properties, guest posts on blogs, links on articles and videos. It’s almost never ending.
Webmasters and website owners will buy links for SEO because it saves time and effort. And it speeds up the ranking process. Lots of SEO agency activity is to do with the placement of links and this is paid for.
It seems to be, it’s not what you do. But the way that you do it!
I think the best way to interpret the Google guidelines on SEO backlinks is to realise that they are against the manipulation of ranking a website. What they don’t want to happen is for a website to rank for a search term. And then for that website to be unhelpful or misleading to the visitor.
Now I want to switch back to your website and deal with external links for seo.
Many website owners are asking the question, “Are Outbound Links Good for SEO?”
My answer is a resounding yes! We have already seen how internal links are a powerful SEO weapon that helps to boost organic rankings in the search results.
When we look at outbound links, often website owners are reluctant to point links to other sites. In the false fear that they will lose visitors and the business that flows from it.
Outbound links for SEO are very beneficial in showing the quality and strength of your website. They are links that point from your webpage to another webpage that your reader will find helpful.
Your out facing links are within your content and should be what are known as 'authority links'. They point to high ranking sites that are authoritative sources regarding your content.
Google loves these links as John Mueller of Google says, “ Linking to other websites is a great way to provide value to your users. Often, links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have.”
Do not just link out to any site and you would be wise not to link out to competitors webpages. Your link should be trustworthy sites that are recognised by Google as authority sites. And the link should have anchor text that naturally occurs within your content.
Do this and Google will love your webpage even more.
Now I want to look at no follow links for SEO.
No follow links for SEO or Search Engine Optimisation is a backlink, which does not pass ranking power to the website it is linking to. This linking was brought in by Google to stop unscrupulous SEO companies spamming the linking system.
Lots of authority sites use no follow on all of their outbound links.
Site such as YouTube, Reddit, Quora, Wikipedia and others.
So why would you build no follow links for SEO purposes?
Well, it’s all down to what Google says, yet again. Big G says, “In general, we don’t follow them.” This statement implies that there is some value in these links. It is thought that even no follow links from high-quality webpages are noticed by the Google bots.
In study after study it would seem that no follow links do have some SEO value, especially from high quality relevant websites. These links also have the benefit of bringing more high value visitors to your website.
The question is do you want to build SEO backlinks or have someone do it for you?
The benefits of link building services are mainly the they save you frustration, money and time. Because doing SEO link building on your own can be tedious and take a long time to be effective.
It can also be difficult for a lone website owner to obtain relevant do follow backlinks from high-authority websites.
Getting links on a high domain authority carries an awful lot of weight. And helps webpages rank higher and faster in the search engine results. Good linking services often have access to these sites. WSEOY as a leading SEO consulting service has access to thousands of these sites. And would be happy to operate in this capacity for you.
There are some link building services that you should avoid. We have already mentioned those who need to advertise. But there are those who devious link building methods that are more likely to get your site penalized than promoted. They use what is called black hat link building and sometimes they do produce quick short term results. That eventually brings devastating long-term loss.
If you are looking for an ethical link building service.
Then our WSEOY link building agency is exactly what you need.
There are many different types of link building tools some are a waste of time, some are beneficial and usually very expensive. We do use a few tools and one or two we share with our clients.
But there is one completely free tool that has the planets biggest pool of link prospects. And it’s Google.
Big G gives you an effective way to find thousands of possible link partners.
And it all starts in the search box.
This is what you put in to the box [keyword] (intitle:resources OR intitle:resource) (inurl:resources OR inurl:resource) . This is what our SEO site would put - seo (intitle:resources OR intitle:resource) (inurl:resources OR inurl:resource)
Try it and see the results you get.
Link-building tools make link building, tracking and management a lot easier easier. And yes you can, as we have seen with Google, build backlinks without them. But the benefit of SEO tools is that they increase speed and improve efficiency.
I bring up the question of free link building sites because people often waste time with them. There are lots and lots. All getting you to submit a link, in the hope that you will be one of those who pay for a ‘special link’.
In my view best avoided.
Links for SEO backlink reputation works for website ranking.
The question is will you do it yourself or use a service.
The main thing is to get back linking.