The reason why SEO for homepage optimization is important, is very simple. If you want the homepage of your website to rank highly in the search engine results then it needs to be given some search optimisation attention.
And when it comes to DIY SEO there is quite a bit of debate as which is the right way to do it. But one thing is for sure that if you fail to optimize your homepage it will, most likely, result in you losing out on a lot of highly targeted visitors to your website.
Of course, the purpose of your homepage is to let the Google bots know what the overall theme of your website is. But it is also the shop window to your business offer. So you need to create an SEO friendly homepage for your website visitors..
Lots of website owners when the ask themselves, “what is a good website title.” Think it is the headline on their page. It isn’t. The SEO title for homepage is that which is seen in the search engine results, in blue.
Your title is an HTML component that identifies the title of a webpage to the search engines. This title is then displayed as a clickable blue headline in the search result. The title of a should always be an accurate and succinct explanation of what the page is about.
It serves two purposes for search engine identification and to attract website visitors. The best homepage title for SEO is one that includes the main Keyword phrase that you want your homepage to rank for.
Always remember that this title and not your headline is the first thing a potential visitor will see when conducting a search on the internet. It’s your chance to make a really good first impression.
And the good news is that you can change very easily.
So let’s look at a good SEO homepage title.
First you need to make it around 50 to 60 characters long because after this Google just puts dots.
Avoid making your title ALL CAPS not only is this is poor SEO etiquette. It is also hard to read. The odd short all-caps word like above is fine and can be used for emphasis.
The best way in my opinion is to simply Capitalize The First Letter of Each Word or Most Words. Also you could just Capitalize the first letter of the title. This may come down to your own personal choice.
You also want to be sure that each page of your website has a unique title that conveys what the page is about. On no account duplicate your homepage title or any other title.
Always craft your title for website visitors to entice them to click your link.
Always focus on one main keyword phrase. And if you can, incorporate one or two long tail keyword phrases. The reason for this is very practical. The truth is that ranking for a primary keyword phrase can take some time especially if it is very competitive. Whereas with long tail keyword phrase you can rank quicker because there is less competition.
So spend some time crafting your SEO title for homepage display in the search engines.
Your SEO homepage meta description is the HTML section below your title that gives a concise outline of your homepage.
This is meant to give the searcher an overview of the page content. This description needs to be relevant to the search query.
Google again limits how many characters will be displayed. And for your meta description it is between 155 and 160 characters.
Your description should be used to get a high click-through rate or CTR because this is a factor in getting promoted by Google in the search engine rankings.
This short paragraph is your opportunity to "promote" your offer to the searchers who are looking for what you offer. The searcher will in a split second decide whether or not to click your link.
This is why it is really important to put some careful thought into writing your description.
Don’t use double quotation marks ("...") in your description because Google sees them as signals to shorten the text and it will cut the text off at that point.
Just when you thought things were crystal clear, Google throws a spanner in the works. Because sometimes Google will ignore your description and display text from your page.
If Google bots read your existing description and doesn’t think it answers a search intent. It will use text from your page that it sees as a more accurate answer for the search term.
I always recommend crafting your own SEO homepage meta description because you have the control. However if Google keeps by passing it. Find the text that Google is using and tweak it so it is more clickable. The result will be more website visitors.
Knowing how to enter keywords for SEO effectiveness is very important because it can have such dramatic result in the search engines. Successful SEO campaigns are built around keyword phrases.
The wise use of your chosen keyword phrases will cause you to be listed on the first page of the search engine results. And as a result of your well-crafted title and description searchers will click through and visit your website. That hopefully you have set up as an automated website.
Once you have chosen your keywords there specific places to put them that will improve your webpage SEO.
1. Your Title
We have already covered this as one of the most important places to put your most important keyword phrases.
2. Your META description
Again we have covered the importance of using keyword phrases in your description on the search engine results page
3. Your keywords
Every webpage has a place to list your keyword phrases. However the search engines are paying less and less attention to this. It is always worth putting about three of your most import keywords in this section.
Headings and Sub-Heading
Use them here as one H1 Tag and the use H2, H3 and even H4
Don’t repeat the same keyword over and over use variations and long tail.
Write your headlines and sub-Headlines for individuals that will scan through your page quickly. Before deciding whether it’s worth the time to read it. Keep everything clear, concise, and relevant to your page topic.
Page Body Content
Your page content is where you make your offer it is the point of your webpage the reason people clicked in the first place. Make sure it delivers on the promise of your title, description and your headlines. Sprinkle you keyword phrases throughout your content and do it sparingly. Keep in mind keyword density and this overall should be not more than 1.5%.
Embedded File Names
The embedded file names are attached to images, videos etc. People won’t see them but the search bots will. With your images, videos etc don’t give the file name as say “image101g.jpg” give it a keyword name and use – hyphens not underscores_. If your keyword phrase was say ‘best electrician in London’. You would take a picture of an electrician working and title it ‘best-electrician-in-London’.
Alt text is a description of your image and is primarily to help visually impaired read your webpage and understand what the image is. This is for the website visitor. You can use keywords here if it fits but don’t strain things to get then in. Alt text should always be include for images etc.
Webpage Link Text
Sometimes using “click here” is unavoidable but that is not effective for SEO. Using keyword phrases as links helps the search engines to identify the relevancy of a particular page to a particular keyword phrase.
You must incorporate a variety of relevant keyword phrases onto your webpage, if you want it to rank. Just don’t overdo it.
When you do a search on Google for how many words should be on a web page for SEO.
The top result says this.
“A website needs a minimum of 300 words for SEO purposes. A landing page needs to be optimised for certain keywords in order for search engines to find it, and these words needs to be naturally incorporated into the copy so that it reads well.”
Let me tell you now this is wrong, especially for Search Engine optimisation. The real answer is that it depends on the competition.
If you want to rank your webpage on the first page of the search results.
As far as word count goes, you need to look at the top three results for your chosen keyword phrases.
Go to this webpage word counter and see how many words the top three have. This is your bench mark. Aim to have just a bit more, because longer content generally ranks better in the FREE organic search than shorter content.
Your aim should be to build an SEO friendly homepage.
Yes it should be optimised for the search bots because you want to rank.
You also need to very clearly explain exactly why your business is different.
What your offer is and what it will do for the visitor.
What problem will it solve.
What desire will it fulfil.
You then need to have a very obvious clear call to action.
Do you want the visitor to download a freebie.
Attend an event.
Buy a product or service.
SEO for homepage visibility is important but so is the user experience.