Why are SEO tools for YouTube videos and channel top ranking important?
Because YouTube is the world’s second biggest search engine. And any search engine optimisation campaign has to include video in its outreach.
Being behind Google search is beneficial because Google often delivers videos in its main search page results. Google search promotes YouTube videos because they are often an ideal answer to a search query. And it is also another platform where they can offer up advertising.
As you have no doubt seen for yourself, video stands out on the search result pages.
When you concentrate on producing video content. You want that video to be seen by those who will appreciate it’s message.
This is where using the right keyword phrases in the right places is crucial.
The important places to make sure your keyword phrases are inserted are as follows.
1. The video file name and properties of the file.
2. The title of your video.
3. The description.
4. The meta tags.
5. Spoken on the video.
6. Anchor text in links back to the video or channel.
Observing these SEO rules will put your video, playlist or channel in a great position to rank highly. Not only in the YouTube search results but also the main Google search results.
Enhancing your search reach and YouTube video rankings is not to do with quantity of videos. But is all about the quality of the content, presentation and your search engine optimisation. You will always get much better results by focusing on the quality aspects as against sheer quantity.
This is how to rank a video on YouTube highly in the results and even being placed in that top spot. Which all helps to skyrocket your video views, likes, shares and subscribers.
Many video creators have found that when they stopped putting out unexceptional videos. And focused on quality in every aspect, then there response and returns were better.
When you take into consideration that videos are the best performing items across most social media platforms. It’s common sense to give attention to creating quality optimized YouTube to boost your business. Because then you can release them to all social media networks, increasing the reach of your message.
When it comes to recognition, as a social media platform, YouTube ranks second after Facebook, sharing the second position with WhatsApp. It has around 50% of all social media user share.
In creating your videos you will find these tools below helpful some are SEO tools for YouTube and others are to do with producing videos.
Here you'll discover tools to make great videos, find the correct keyword phrases and what your competition is.
1 . TubeBuddy
2. YouTube Analytics
4. YouTube Autosuggest
5. Google Keyword Planner
6. Keyword Tool (Keywordtool.io)
7. Rank Tracker
8. Ahrefs Keywords Explorer
13. Rival IQ
14. SE Ranking
17. YouTube's Comment Moderation
18. Smart Moderation
19. Google Trends
26. Corel Video Studio
Making your videos is entirely down to you. However, having your videos found by your target audience, is a bit more difficult. Because you are having to partner with Google. And google has rules that you have to play by. This is where SEO tools for YouTube are invaluable.
There is no other platform as beneficial as YouTube for distributing videos across the world. There has never been a video platform like it that gives businesses the opportunity to broadcast their offers. By uploading video, ranking them and boosting profit via video.
Video marketing overshadows online marketing at the present time. And is forecast to grow and grow as it dominates the internet. In case you are in any doubt here are some interesting YouTube Statistics. Reported by https://www.globalmediainsight.com.
YouTube generated $19.7 billion revenue as of January 2021.
Technically, YouTube is the second-largest search engine, after Google.
Over 2.3 billion people worldwide use YouTube once a month.
YouTube’s most subscribed channel is T-Series (186 million subscribers).
The channel which generated the most revenue in 2020 was Ryan’s World (29 million subscribers).
In 2021, YouTube Premium and YouTube Music together have more than 50 million subscribers around the world.
YouTube is the second most popular social media platform.
Every day, people watch over a billion hours of video and generate billions of views.
Most YouTube users fall in the age group of 15-35.
More than 70% of YouTube watch time comes from mobile devices.
The male-female ratio of YouTube viewers is 11:9.
The average video length on YouTube is 12 minutes.
The top genre watched by YouTube users is comedy (77% users).
In 2020, the biggest advertiser on YouTube was Apple Inc, having spent $237.15 million.
YouTube accounts for around 25% of global mobile traffic.
India has the most YouTube users in 2021, estimated at 225 million.
With 74% of adult users, YouTube is the most popular online platform in the US.
80% of parents in the US, with children aged 11 or under, say their child watches YouTube videos.
16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan.
An average YouTube visitor checks nearly nine pages per day.
In 2020, viewers spent 100 billion hours watching gaming content on YouTube.
72% of people used YouTube to consume fitness content in 2020.
YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users.
Currently, YouTube has 38 million active channels.
There are more than a hundred local versions of YouTube in over 80 languages.
6% of Google’s ad revenues are created from YouTube.
Should you be make use of YouTube to promote your business? Of course, you should!
Because if you fail to include video marketing in your internet marketing endeavours. You are letting an awful lot of new business go to your competitors.
Should you utilize SEO tools for YouTube to be more effective?
Of course you should!
Especially since recent studies have shown that people are moving away from watching TV shows to watching YouTube.
As a leading SEO consulting agency, we know that ranking videos on YouTube, will enhance your visibility online.
YouTube is a very important marketing area an every business should be seeking to have clear visibility there. The other two main areas are the local listings for your Google Business Profile and of course the organic or FREE listing that google provides on all of its search result pages.
WSEOY would love to help you rank at the top in all three areas.